![]() ![]() ![]() "The Apple Watch was positioned as an exclusive premium-tier device offering a powerful user interface and third-party app support, whereas Fitbit offered a range of more affordable fitness trackers and smartwatches backed up by a well-established brand," he said. Wearable analyst Leo Gebbie from Connected Devices told Live Science that, historically, Fitbit and Apple targeted different areas of the fitness industry. Some, like the Charge 5 above, are thin, discreet bands, while others like the Sense have larger, square-shaped clock faces more reminiscent of the Apple Watch. While all of the models in Apple's range have the same squarish, chunky look, you'll find more variety among Fitbit's catalogue of models. Apple has a few models – the SE, 3, 4, 5, 6, Apple Watch Series 7 and the newest Apple Watch Series 8. There’s a huge range of Fitbit fitness trackers and smartwatches available, from the sports-focused Fitbit Charge 5 to the all-singing Fitbit Sense.
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